Here’s what pricing strategically looks like in July 2025:
Know the Market — Not the Myths
Just because your neighbor sold for $X in 2022 doesn’t mean your home will now. Prices in Salida have remained relatively stable, but inflated expectations can lead to extended time on market and unnecessary price drops.
I always provide hyper-local comps and insight on current buyer behavior so we price right from the start — not after sitting stale for a month.
Don’t Leave Room to “Negotiate”
A common mistake? Pricing higher “just in case” someone wants to negotiate down. Today’s buyers are more likely to ignore your listing entirely if they feel it’s overpriced. They’re not playing games — they’re looking for value.
Presentation Still Matters
Even if you price right, a home that isn’t clean, well-lit, and photo-ready will struggle. Great pricing opens the door. Great presentation invites them to walk through it.
Act Fast if It’s Not Getting Traction
In this market, you’ll know pretty quickly if the price is off. If we’re getting views but no offers, that’s a signal. Adjusting early — before too much time passes — helps preserve momentum and buyer confidence.
